10.15 - 11.00am
Free session, no need to book.
11.00 - 11.30am
Cyber Security Essentials Programme
This new service, offered in conjunction with member company Redpalm Technology Services, will allow businesses to certify to a cyber-security framework. The scheme will provide clarity on what essential security controls are required and once you are approved you can gain competitive edge over competitors by promoting that you have met a Government approved cyber security scheme.
This service will be launched Cambridge’s biggest B2B networking event by Jason Ablewhite, the Police and Crime Commissioner for Cambridgeshire, when it returns to Quy Mill Hotel & Spa on Thursday 21 September.
11.40am - 12.30pm
Mike Holland - OlsenMetrix
The General Data Protection Regulation (GDPR) comes into force in the UK in May 2018. It could expose you to fines of up to €20 million.
GDPR is not just about what marketing material you can send to your customers. It also covers all ‘data processing’ that your business undertakes, whether that is done on a computer or on paper.
And you are probably doing more ‘data processing’ than you realise. All your personnel records, for example, will be covered by GDPR as well as your customer records.
There will be new strict rules about what data you can and cannot hold, what permissions you must have to hold it, what you can legally do with that data and how you must keep it secure. The rules will apply in business-to-business operations as well as business-to-consumer.
GDPR will be enforced in the UK by the Information Commissioner’s Office. It not only has powers to impose huge fines it also has powers to direct you (on pain of those huge fines if you ignore the instruction) to stop doing things that may be important to your business.
If you are not now planning for GDPR, you probably should be. At this seminar at the B2B Show Mike Holland from OlsenMetrix Marketing will outline what the new law requires of you and how to stay out of trouble with your data.
The seminar is free to attend. It must be worth an hour of your time to avoid a €20 million fine.
12.40 - 1.30pm
Selling for non-sales people
Caroline Robinson, Director at Sandler Training, Cambridge
Not everyone who sells is an out and out sales person. For many people sales is only one of the hats they wear – and it may not be their favourite part, or the most comfortable part but they have to do it and get results.
In this session we will look at some of the Attitude, Behaviour and Techniques that can make us more comfortable, effective and efficient at selling:
• Without compromising your values
• By having more honest conversations
• In a way that positions you as a Trusted Advisor
1.30 - 2.30pm
Free session, no need to book. Just turn up with plenty of business cards.
2.30 - 3.15pm
Mili Ponce from The SMF Group
Find out more about Google AdWords, the system that Google developed to assist with marketing your products and services in the Google search engine via the use of a placed text ad that appears when people search for phrases related to your company.
To pre-register for the Cambridge B2B click here