Event programme


Event Opening

10.30 - 11.00am

The Future of Mobility’

Dan Clarke, Programme Manager for Smart Cambridge – Part of the Greater Cambridge Partnership

Businesses can hear from the GCP and its plans to provide vital improvements to transport infrastructure and to support and accelerate the delivery of 44,000 jobs and 33,500 homes over the next 15 years.

Dan will explore the impact that changing work patterns, new travel options and better connectivity could have on businesses in the Greater Cambridge area and employees who work from home.

The seminar will provide a unique insight into a range of innovative ways currently being developed to improve information and encourage employees to use more sustainable transport, including integrated ticketing, better travel information including apps and smart screens, and a move to autonomous vehicles.

11.15am - 12.15pm

Speed Networking

Free session, no need to book. 

12.30 - 1.20pm

Just do it... doing what needs to be done

Caroline Robinson, Director at Sandler Training, Cambridge

Both professionally and personally there are things that we know we should do but might be harder or make us uncomfortable so we make excuses or talk ourselves out of doing it. In sales that might be prospecting or personally that might be going to the gym.  However if we want a different result (e.g. win more clients/get fitter) we need to do things differently. In this session we will look at the psychology of why this happens and share practical strategies you can use to change your behaviour to do more of the things that intellectually you know would make a real difference.

1.30 - 2.20pm

Seminar: How to use video to recruit the right people

  Paul Gibson, Go Vocal Video   

Recruiting the right people who fit into your team and organisation is one of the most challenging tasks. It is also important for the potential candidates to know what they are getting into before they start. 

Part One: The cost of recruitment

According to Collingwood Search the cost of replacing a member of staff earning £25k or more, is £30k.

The costs and risks associated with getting it wrong are high. In Mike Murphy’s ‘Hire for Attitude’ report, he state that of 20,000 new hires, 46% failed within 18 months and of these 89% left because their attitudes did not align to that of the company. 

  • Do you have trouble attracting the right people?
  • If you can get them, how do you show them who you are and your values?
  • How do you show potential candidates the culture of your company?
  • Wouldn’t it be good to meet the people before you start a new job?

Part two: Film can be the answer

Using film to promote your brand, advertise roles and most importantly show potential candidates, who you are and what you stand for is a fast growing solution.

The main point is that candidates and YOU will have a chance to work out whether the FIT is real. Potential new recruits will see, hear and feel  the pulse of what it is like to be part of your team.

So 3 steps

  1. When you have a vacancy, work out who you want, what are there skills and personality like?
  2. Make a professional, honest film that shows the people, place and culture
  3. Show the film through the relevant channels, we can help here. Engage with potential candidates.

A film can deliver the right people, who fit your set-up.

2.30 - 3.30pm

Speed Networking

Free session, no need to book. Just turn up with plenty of business cards.


To pre-register to attend the Cambridge B2B Click here